February 3, 2023


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A girl who landed a £75k job at Maxwell’s empire – solely to find it didn’t exist – releases a e-book about her company journey.

A WOMAN who broke the glass ceiling in 1987 after she landed a £75,000 a yr place at Robert Maxwell’s rising satellite tv for pc TV and communications empire – solely to find that the job didn’t exist – has launched a e-book about her company journey.

Dr Catherine A. Baudino was filmed accepting the place on BBC2’s Cash Programme, in The Apprentice-style actuality tv present, following a sequence of interviews with a headhunter and Maxwell himself. Footage from the programme reveals Maxwell handing her the contract after she beat two male candidates to the coveted place.

However three months after her appointment as Head of the European Enterprise Channel, which Maxwell was seeking to launch, Dr Catherine arrived at The Each day Mirror constructing, the corporate’s HQ, and learnt there was no European Enterprise Channel.

She mentioned: “I didn’t have an workplace, I didn’t have a desk, I didn’t have a telephone. I had been employed at a wonderful wage (the equal of £225,000 right this moment) for a job that didn’t exist!”

Rising up in Central London as the one little one of strict disciplinarian French dad and mom, Dr Catherine shortly learnt that an impediment was one thing to be overcome – not one thing that might restrict her.

Aged 17, she offered herself to eminent heads of departments and professors at her three most popular London universities and fearlessly defined that the French Baccalauréat was not less than pretty much as good as English A Ranges. She ultimately obtained her PhD in Literature, aged 23.

Her e-book, STEPPING INTO MY SHOES, speaks to formidable female and male executives who need to overcome obstacles to climbing the profession ladder.

The e-book describes

• How wandering across the Mirror Group constructing trying to find a desk, telephone and chair ultimately landed her a place as the brand new Chief Govt of Pergamon GED, a three way partnership involving Maxwell Communications.

• How by means of a seized second with Maxwell’s son Kevin within the carry sooner or later she delivered ‘The Elevator Pitch’ that efficiently secured her title as Chief Govt of Maxwell Satellite tv for pc Communications.

• Methods she used to (re)achieve management of Maxwell’s “authoritarian perspective in direction of staff” – though she feedback, “I used to be vastly helped, although, in that I used to be not an alpha male in his jungle so I used to be not perceived as a risk.”

After leaving Maxwell, Dr Catherine went on to turn out to be the first-ever European Enterprise Director of the NASDAQ Inventory Market – securing face-to-face conferences with the likes of Olivetti, Benetton and Parmalat or political figures like Romano Prodi, Prime Minister of Italy, and British MPs similar to Michael Heseltine and Cecil Parkinson.

Subsequent, she based an organization within the early Nineteen Nineties to arrange photo voltaic parks on agricultural land in Italy… then every thing fell aside: Dr Catherine mentioned: “My aged dad and mom fell to Parkinson’s (mom) and Dementia (father). As their solely little one, I felt I needed to tackle their care – and did so. This meant giving up my new enterprise, notably as I used to be the one Italian speaker amongst my companions.”

STEPPING INTO MY SHOES recounts the 9 relentless years that adopted, throughout which period Dr Catherine misplaced management of her freedom and identification. The 69-year-old tells how she regularly disentangled herself “from the abysses of despair” to recreate herself as an govt coach.
That is an uncommon company journey starring a brave girl who trailblazed her means from academia to the boardroom and now works to encourage others by means of her conflict scars.

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