March 21, 2023


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EHL Hospitality Enterprise College researchers publish a report on the 2023 outlook for the hospitality trade

In a post-pandemic world and a context of a number of crises, the hospitality trade should as soon as once more reinvent itself so as to regain its attractiveness and assert its development potential on a worldwide stage. Researchers from the college of EHL Hospitality Enterprise College, recognised because the world’s finest hospitality administration college, share forward-looking analysis insights on 10 subjects of an trade in profound transformation.

“Over the previous yr, we now have all turn out to be accustomed to the newest batch of exterior forces which have been hammering on the window of trade: a publish pandemic panorama that has modified the character and values of labor, an ongoing battle and the following power disaster, the optimistic and adverse pervasiveness of digitalisation, and above all, the pressing name for sustainable, regenerative practices. However what is usually lacking from this record is the human factor. Whether or not supervisor, worker or buyer, the necessity for connection, validation and development is at present turning into the primary prism of research for making sense of our future world – each personally and professionally.”, states Dr Markus Venzin, CEO of EHL Group.

The report supplies an summary of the trade’s prospects for 2023 and compiles 10 key assessments of the drivers shaping the trade’s future worldwide. All through the report, readers will come throughout analysis insights – to assist grasp the influence of latest occasions – and modern concepts derived from the newest knowledge and analyses.

The whole report might be downloaded right here on EHL insights.

1. Options for the lodge trade labor shortages: Know-how, flexibility, upskilling – and above all, a paradigm shift – The deserves of implementing expertise to hold out the function of many administrative processes in addition to making working situations extra beneficial for retaining expertise.
Dr. Stefano Borzillo

2. Fixing sustainability challenges: The function of digital applied sciences and tech startups – It’s the tech startups who’re the enablers within the sustainability transition of the service sector. The article additionally provides three elementary modifications for service companies to turn out to be sustainable.
Dr. Carlos Martin-Rios

3. Sustainable actual property – Growing pressures for lodge buyers – How client and investor behaviours are altering, alongside the challenges and alternatives for lodge operators and buyers within the coming years.
Dr. René-Ojas Woltering and Dr. Rémy Rein

4. Authenticity within the meals and beverage trade – The patron development to worth authenticity: what does that imply precisely and the way can F&B manufacturers use custom and locality of produce to point out their authenticity?
Dr. Margarita Cruz

5. Human-centric sustainability advertising and marketing to drive client demand – The nuances in relation to sustainability advertising and marketing as not everybody perceives sustainability in the identical approach, some even discover it annoying.
Dr. Matthias Fuchs

6. Diversification of restaurant income at present – An in-depth take a look at the other ways to diversify an F&B enterprise relying on the tier of firm and what assets can be found to capitalise on.
Dr. Man Llewellyn

7. New attitudes to Round Economic system practices: Rethink and redesign – Why resorts should be ready to exhibit that, when investing in CE practices, making a revenue just isn’t their solely precedence.
Dr. Florent Girardin and Dr. Luciano Lopez

8. Folks analytics: Alternatives and challenges for the hospitality trade – The brand new approach wherein knowledge is being utilized in companies to make extra rational and time-effective decision-making processes round folks administration.
Dr. Sébastien Fernandez

9. Keg wine: Custom meets innovation – Whereas completely preserving the wine high quality, keg wine is sustainable and likewise economical – 96% of wine shoppers are in favour of wine served on faucet, particularly for its sustainability.
Dr. Stéphanie Pougnet

10. Participating clients with themed hospitality experiences – The speculation behind a rising client development – experiential hospitality. The proper antidote to loneliness, many individuals desire to purchase experiences somewhat than merchandise.
Dr. Maggie Chen Meng-Mei

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