February 2, 2023


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Interview with Kevin Brent, founding father of BizSmart and creator of The Entrepreneurial Scale Up System 



The journey of scaling a enterprise will not be simple, and enterprise and franchise homeowners face the identical difficulty of learn how to drive and maintain development. There isn’t one easy tip or magic bullet that’s instantly going to ship phenomenal success. The statistics show it – half of start-ups fail inside 5 years and two thirds inside 10 and, general, almost 96% of companies are unable to scale past 10 staff. 

To uncover why that is the case, and to assist others overcome a few of the widespread challenges encountered when scaling up, Kevin Brent, founding father of BizSmart, created The Entrepreneurial Scale Up System [ESUS], which has helped a whole lot of corporations attain their development ambitions. 

Right here, Kevin discusses the system, its key rules and the way ESUS can support franchise homeowners to construct a scalable, sustainable, and worthwhile enterprise.  

What’s the Entrepreneurial Scale Up System all about? 

“The Entrepreneurial Scale Up System [ESUS] attracts on BizSmart’s personal analysis and our experiences of working with a whole lot of owner-managers on their paths to scaling up and constructing profitable and worthwhile companies.  

It explores the important thing the explanation why most organisations don’t scale and delves into how the challenges change as enterprise homeowners attain completely different milestones on the ScaleUp Journey.  

We give readers a sensible step-by-step information to efficiently navigate between the milestones, and a confirmed system to assist them scale up. 

Long run success requires having the ability to make good selections constantly. To do this means we want the proper body of reference and we have to instil nice habits – that’s on the coronary heart of ESUS.”  

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What are a few of the key rules from the system? 

“Central to the ESUS is the idea of the ScaleUp Journey and 4 elementary ‘pillars’ of scaling up that we have to get proper, being technique, individuals, execution and money.  

We take a look at the core issues inside every of those pillars at every stage of the ScaleUp Journey. To beat the challenges alongside the way in which, we offer a ‘guidelines’ of issues to contemplate and to work on over time. 

This provides enterprise homeowners a transparent understanding and actionable plan to place them heading in the right direction to attaining their objectives.” 

How can franchisees profit from ESUS? 

“The e book is designed for profitable and bold enterprise homeowners maybe feeling somewhat caught and questioning how they will address the following stage of their development. They might be struggling from the everyday ‘signs’ of time, individuals, and money – not having sufficient hours within the day, scuffling with their group not seeming to see issues in the identical approach as them and never behaving fairly as they might hope, and maybe questioning why their development will not be translating into money of their pocket! 

This is applicable to franchisees seeking to construct sustainable, resilient and finally worthwhile companies. ESUS will be harnessed by franchises, to observe a confirmed system for acquiring and sustaining development and constructing worth. 

As a brand new franchisee, it may be a frightening process in constructing your corporation and securing development inside your area. By utilizing ESUS, franchisees can use it as a sensible information in learn how to make the primary steps towards enterprise development and proceed to observe the system as their enterprise and confidence grows.” 

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What’s the BizSmart® franchise mannequin and the way has it developed? 

“In 2020, we launched our very personal franchise mannequin to allow professionals to construct and set up their very own enterprise assist providing underneath the BizSmart umbrella. 

In 2021, our first franchise – BizSmart® Gloucestershire – was launched to offer BizSmart® companies to the Gloucestershire area. Because the launch of our franchise mannequin, now we have been gaining trade recognition, most notably after BizSmart® Gloucestershire celebrated its first 12 months in enterprise and following our look on the Nationwide Franchise Exhibition.  

In October 2022, we secured our second franchise – BizSmart® Birmingham and Solihull – and we at the moment are on monitor to broaden by an extra three throughout the subsequent 6 months.” 

Why ought to Franchisees be inquisitive about ESUS and BizSmart? 

“The BizSmart® franchise mannequin not solely offers professionals with the chance to construct and set up their very own enterprise assist providing underneath the BizSmart® umbrella; it additionally extends very important assist to enterprise leaders prone to profit from peer-to-peer studying and engagement throughout present economically difficult occasions. 

With the numerous challenges the UK is dealing with, enterprise and franchise homeowners can profit from assets comparable to ESUS and BizSmart, to observe a confirmed system which offers actionable methods to scaleup.  

Because the rollout of our franchise mannequin, now we have been recognised for our companies by varied institutes. This consists of the British Franchise Affiliation [BFA], which is the solely regulatory physique for franchising within the UK and goals to advertise moral franchising amongst its members.” 

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What’s subsequent for BizSmart following the discharge of ESUS? 

“We’ve large plans to continue to grow our community of franchisees over the approaching years, in addition to persevering with to broaden our worthwhile assist to extra enterprise homeowners than ever on their Scale Up Journeys.  

By means of the e book, our Smart90 software program and our franchising, we purpose to assist over 10,000 enterprise homeowners, creating extra ‘ScaleUps’ and shifting the needle on the dial that presently exhibits solely 4% scale past 10 staff.”