January 28, 2023

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L’Oréal Australia & New Zealand selects Productsup as its Product-to-Client (P2C) platform to reinforce its commerce operations and speed up progress 

 

 

Productsup offers L’Oréal Australia & New Zealand with extra management over its product knowledge to drive down prices and gas progress 

Productsup, the main product-to-consumer (P2C) software program firm, formally introduced at the moment that L’Oréal Australia & New Zealand (ANZ), a part of L’Oréal Group, the world’s main magnificence participant, has chosen the Productsup P2C platform to reinforce its commerce operations by delivering wealthy, related, and correct product data to customers. As its feed administration companion, Productsup will assist speed up L’Oréal ANZ’s go-to-market technique within the APAC area, enabling the corporate to achieve extra customers throughout extra channels than ever earlier than. 

“L’Oréal has at all times been an outlier for know-how innovation within the magnificence business, pushing established boundaries,” stated Vincent Peters, Chief Govt Officer at Productsup. “From creating its personal synthetic intelligence system that analyzes client conduct on-line to launching experiences within the metaverse, the model has a popularity for figuring out traits earlier than they go viral. We’re excited to assist L’Oréal ANZ ship on its promise to rejoice magnificence whereas sustaining high quality, authenticity, and effectivity in its product data at each client touchpoint.” 

With 31 make-up, hair, perfume, skincare, and solar safety manufacturers inside its portfolio, L’Oréal ANZ has an enormous quantity of various product data that it must constantly clear, enrich, and distribute throughout numerous advertising and promoting channels. Productsup’s P2C platform permits L’Oréal ANZ to achieve full visibility over its product feeds and automate handbook processes, offering the management and agility wanted to handle a powerful omnichannel model presence whatever the channel.  

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“We wanted an enterprise-grade platform that would deal with complicated knowledge, combine with our current tech stack, and supply a complete view of our product knowledge ecosystem – all whereas having a user-friendly interface,” stated Cristina Borsaru, Head of Search at L’Oréal ANZ. “Productsup’s product-to-consumer platform delivers on all of those necessities, equipping our crew with the modern know-how wanted to achieve customers within the quickest and most cost-effective method.”