Main European development advertising company and media manufacturing studio Cover acquires London-based boutique model technique consultancy Barebone to launch a brand new Model Storytelling idea to assist purchasers drive deeper engagement for his or her manufacturers.
Alex Blogu, MD of Barebone, ex-Google and former Director of London-based Progress Advertising and marketing company TrueUp, can be appointed as Managing Director of the brand new enterprise:
“Algorithmic advert copy and Frankenstein-like dynamic advertisements ushered within the quick meals period of selling. We’re set to deliver creativity again into advertising and mix it with the lacking strategic layer to make Model Storytelling related once more. It’s crucial automobile to convey model messaging that cuts by way of the noise. The present mannequin wants change and the false left-brain / right-brain dichotomy put to relaxation.”
Cover is placing ahead an insight-led Model Storytelling idea that connects the technique to the fact of the buyer. At its coronary heart is the idea that our world is formed by the tales we inform, not the opposite method round. They name this “narrative worldmaking” and thru this idea they’ll assist manufacturers articulate and ship their story by way of wordsmithing and video animation.
The brand new company can be buying and selling underneath the model title Cover. Collectively they’ll change into a world workforce of fifty+ strategists, creatives, model and advertising veterans that get enterprise imperatives, perceive shopper wants, needs and expectations, know their method round all issues fashionable advertising and have an extended observe document of implementing profitable model and development methods.
Bogdan Cristea, Shopper Conduct PhD and Technique Director of Barebone, holding his hat at Cover, describes this acquisition because the creation of a brand new kind of selling company, with the ‘story’ as the best way to market:
“Individuals dwell tales after they purchase into manufacturers. With Cover we’ll assist companies form and ship their tales in a novel method that’s a lot nearer to what will get individuals to care”.
Cristian Ignat, Founding father of Cover, will participate within the new company a part of the administration workforce. He’ll take an lively half in serving to set up a foothold within the UK market:
“We need to replicate within the UK the success we’ve had in Europe by making use of each rigor and creativity to huge advertising challenges. This new method is a consolidation of all our inventive and strategic expertise based mostly on a variety of learnings by way of years of efficiently delivering market affect for our purchasers. We will solely do it higher from right here on.”
The brand new studio teases a query to enterprise leaders within the UK: