February 3, 2023


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NothingFishy behind The Mothership’s acquisition of profitable sustainable, vegan complement model

London, UK, seventeenth Might 2022 – The Mothership, one of many UK’s quickest rising eCommerce rollups, has right this moment introduced its acquisition of NothingFishy, the extremely profitable direct-to-consumer model behind the sustainable, pure different to fish-based Omega 3 merchandise.

The acquisition, for an undisclosed seven-figure sum, follows fast progress for NothingFishy. Because it was based in 2017 by entrepreneur Caine Woodward the model has served over fifty thousand prospects. The acquisition of NothingFishy demonstrates The Mothership’s dedication to constructing lovable and extra sustainable manufacturers. Lovable manufacturers are these the place prospects have a deeper emotional reference to higher loyalty and elevated repeat purchases

NothingFishy bypasses fish and sources Omega 3 instantly from algae permitting vegan or eco-conscious customers to learn from the purest type of Omega 3 with out harming any fish or oceanic ecosystems. The dietary supplements arrive in a recycled glass vial and 100% of the packaging is reusable, recyclable or compostable together with the refill service which inserts by means of the letterbox.

“NothingFishy is an ideal instance of the sort, and dimension, of brand name that we need to purchase,” stated Ben Fletcher, CEO at The Mothership. “We like corporations the place we see the potential to construct a brand new, highly effective providing with a powerful life-style element, and sustainable values that match the buying choices of customers. The model has come a great distance by means of phrase of mouth and social media advertising and we’re trying ahead to including our multi-channel advertising and product growth experience to speed up its progress to the subsequent stage.”

NothingFishy represents the largest acquisition for The Mothership up to now and the primary for the reason that commerce roll-up introduced a fund increase of $22 million from non-public buyers final month. The Mothership brings a bunch of experience in branding, advertising, logistics and knowledge to strengthen the corporate and develop each the product traces and geographical attain.

Caine Woodward, founding father of NothingFishy stated: “We now have loved 4 years of quick progress and constructed a powerful base of consumers who’re tremendous obsessed with our model. Beginning NothingFishy has been a incredible private journey for me however I’m able to have the succesful staff at The Mothership now scale the enterprise additional. Their expertise and advertising assets will push the model to a brand new stage they usually have all the pieces in place to satisfy the demand.”

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