Productsup acquires World of Content material to energy frictionless commerce experiences
The mixed capabilities present companies with full management over their product info inside the commerce ecosystem
Berlin, 21 June 2022: Productsup, the main product-to-consumer (P2C) software program firm, right now introduced its acquisition of World of Content material, a rapidly-emerging product expertise administration supplier. By including World of Content material’s progressive product content material syndication (PCS) capabilities, seamless vendor-retailer collaboration, and full GDSN assist to its P2C platform, Productsup strengthens its place as the one international, scalable answer geared up to deliver high-quality product info to customers and energy frictionless commerce experiences.
“In a fast-changing market, World of Content material’s accelerated development is extraordinarily spectacular,” mentioned Vincent Peters, CEO at Productsup. “Combining their expertise and high-performing software program with our current PCS capabilities offers firms with a novel commerce answer that may additional enhance channel efficiency, increase market attain, and maximize international gross sales. This acquisition higher positions each of our clients to ship on their P2C technique and overcome commerce anarchy.”
The provision, high quality, and consistency of product info have change into one of the important elements in right now’s buying choices. In response to Productsup’s Commerce shortfall report, one of many prime elements that may entice customers to buy with a unique model or retailer is having extra details about their merchandise.
World of Content material brings superior product content material syndication capabilities and in-depth information to the Productsup P2C platform. The corporate’s distinctive options embody sensible content material recognition and segmentation, and the platform is trusted by the world’s largest manufacturers and retailers, like AB InBev, Beiersdorf, GlaxoSmithKline (GSK), and L’Oréal.
The acquisition advantages Productsup and World of Content material clients, companions, and different stakeholders, within the following methods:
– Enhanced product knowledge supply: Productsup good points GS1 International Knowledge Synchronization Community (GDSN) assist, which ensures firms their product info is shared effectively and securely between buying and selling companions in accordance with native and international requirements.
– Expanded international footprint: The mixed market presence stretches Productsup’s attain additional throughout Europe, North America, and ANZ and creates new enterprise alternatives in different areas.
– Elevated assets: World of Content material’s crew might be absolutely built-in with Productsup, offering further expertise and information bases to assist clients and analysis and growth.
– Verticalized experience: Leveraging their mixed expertise, the businesses will increase their service to new sectors, equivalent to fast-moving client items, magnificence, OTC medicine, client electronics, and industrial.
– Seamless collaboration: Communication and collaboration between manufacturers and retailers will have the ability to happen inside the Productsup platform.
“I’m pleased with what we constructed and how briskly we’ve grown at World of Content material, and I’m absolutely assured that becoming a member of Productsup is our greatest transfer ahead,” mentioned Koen Looijmans, Founder and CEO at World of Content material. “Our firms share the identical imaginative and prescient for bringing order to the commerce house by serving to firms acquire again management over their model presence, so combining forces permits us to proceed delivering on that promise as a united entrance.”
This deal follows Productsup’s Sequence B funding spherical for greater than $70 million (€65 million) led by Bregal Milestone and Nordwind Capital. The remaining funds might be used to concentrate on product growth and pursue further merger and acquisition alternatives. Positioned properly for development, Productsup at present boasts a gross income retention fee above 90% and a web income retention fee above 120%. World of Content material grew its ARR by almost 300% within the final 12 months, and 92% of its generated enterprise is recurring revenues.