January 27, 2023


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Q&A: Interview with Evgeniy Chuikov from EasyTip

  • Inform us extra about EasyTip, how did the concept come about? 

Giving a gratuity has been a long-standing custom within the hospitality and providers industries within the UK. Prospects wish to reward service employees for nice experiences and traditionally a lot of the tipping was carried out in money. But with declining money transactions and extra funds being processed through POS terminals, accumulating and distributing suggestions amongst staff has turn out to be an advanced and burdensome process. The enterprise is required to pay extra processing charges, spend extra accounting hours and observe complicated tax laws. It’s no marvel that in recent times, there have been quite a few tales throughout the UK media uncovering opaque and unfair tipping processes in lots of companies. 

This is the reason we’ve developed a quick and clear approach to tip through an app-free cashless platform that can be utilized immediately to tip service employees instantly. Prospects scan a QR code, land on a person’s or crew tipping web page and go away a tip utilizing Apple Pay, Google Pay or any card. Suggestions go on to recipients that means they get them quicker and acquire extra management over their earnings. It’s a win: win for each companies lowering admin and enhancing crew motivation, and employees who wish to enhance their earnings.  

  • How has EasyTip grown prior to now yr? What are some milestones?

It has been a exceptional yr of progress since our launch final Summer time. Over 100,000 prospects have left a tip no less than as soon as on our platform and it’s being utilized by hundreds of employees in established companies reminiscent of Gielly Inexperienced, Dodo Pubs, City Retreat and lots of others – spanning industries reminiscent of eating places, magnificence, journey, supply, and leisure.

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We’re additionally humbled after we witness the true affect of our platform, notably in sectors such because the hospitality trade which remains to be recovering from the impacts of the pandemic. We’ve helped employees considerably enhance suggestions, in some circumstances by as a lot as 30%, and helped them obtain them a lot quicker. Single-location companies are reporting price financial savings of tons of of kilos per yr, whereas chains and larger manufacturers are saving hundreds of kilos. 

Whereas the platform was initially launched within the UK, we now work throughout different elements of Europe and still have expanded into the MENA space as we see that accumulating suggestions is a ache level throughout many areas. 

  • What’s your imaginative and prescient for EasyTip?

Our mission is to make the world of gratuities fairer, less complicated, and faster. The act of accumulating and distributing suggestions ought to get simpler with the development of expertise. Service employees needs to be rewarded for his or her diligence and have full management over the information they obtain, whereas companies ought to have the ability to facilitate in a fuss-free, low-cost method. And it doesn’t cease there. 

We’ve been including a couple of new helpful options on our platform aimed toward serving to companies cut back their time spent on admin, encourage employees, and supply prospects frictionless experiences. These embody the chance to go away a evaluation and put up it on Instagram or Google, and tronc scheme instruments which assist with accumulating service expenses and numerous cost choices. 

We’re excited for the long run forward. We estimate the worldwide tipping market to have a $100 billion annual turnover and our intention is to seize as a lot of this chance as we will by scaling and increasing our enterprise to extra international locations.

  • What could be your recommendation to aspiring entrepreneurs? 
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Managing your individual enterprise or challenge will be very thrilling and rewarding however it’s additionally extremely demanding. It’s additionally not a dash however a grinding marathon so be ready for the long term. Have persistence and willpower to succeed even in case you face challenges.